Canada offers a broad set of markets to generate revenue. There are large and growing Fortune companies in Financial Services, Insurance, Telco, Utilities, Manufacturing, Transportation, Resources, Information Technology, Food and Beverage, Retail and many others. Additionally both the Federal and Provincial levels of government are spending heavily. And there are hundreds of target software companies for ISV/VAR opportunities. The depth of opportunity in Canada is exceptional and growing.
CANADIAN ECONOMIC OVERVIEW (Click for detailed info)
Canada’s geography is broad but is best organized into East and West Regions for effective sales development. The East contains the major cities of Toronto, Montreal and Ottawa.
The West contains the major cities of Vancouver, Edmonton and Calgary. A successful sales strategy is built uniquely around each of these Regions.
The West contains the major cities of Vancouver, Edmonton and Calgary. A successful sales strategy is built uniquely around each of these Regions.
MAP OF CANADA (Click for map showing major business centers in Canada)
- Do you have a comprehensive Canadian business plan in place?
- Have you developed your Canadian partner base to assist your key opportunities?
- What is your sales team’s prioritization of time/effort for Canadian opportunities?
- Are you driving new business or just responding to inbound interest?
- Has a competitor ever beaten you on a bid because they have Canadian representation?
- Does your sales team build a relationship with the clients/partners to mine for additional revenue?
- Can you predict the cost and ROI for your Canadian efforts?
In a multi-year engagement for a large US software client, Canadian Sales Resources produced new business Return On Investment between 750% and 1350% annually.
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"The sales cycle is a critical component of every business success that goes beyond the product or service it sells. Recognizing this, when InHealth took the critica....
"Canadian Sales Resources has been an excellent, results-oriented partner. They have created significant revenue for us in Canada, created a sustainable client base ....
